Aristotle's three qualities of persuasion are as followed; virtue, practical wisdom, and disinterest. The main word mentioned is virtue, they define virtue as someone agreeing and sharing their values. They use two people as a comparison to virtue; Julius Caesar and Jesus Christ. Jesus Christ is someone who's values are shared and believed. Virtue is described as someone with the right values, and for many years people believed Jesus Christ had the right values which made him
virtuous.
virtuous.
Virtue is an important ethos because it's used as beliefs of a person or group of people. They then mention in order to support your virtue come off as a good person bragging can also help as states on page 64. They use John McCain and Barack Obama as a example when each of them was running for president. They state "John McCain rarely talked about his heroism when he fought in the Vietnam War". Virtue wouldn't be present here because he didn't want to seem like bad person. In order to get people on his side he needed good ethos
and good values. What I learned were the 4 main ways to use ethos.
and good values. What I learned were the 4 main ways to use ethos.