Control the argument.
In this chapter they've introduced the concept of using logos to better yourself in a argument. They state "the most frustrating thing about an argument is that we don't know enough about the argument", at this point logos can help you because you can use other things such as definitions at your defense. They introduce a device known as syllogism which is a for of logic that can be used in arguments. The way syllogisms are set up they have two forms; the "well duh" form and the "if then" format. The "well duh" format is described to me as using pictorials or diagrams to support your logics and your audience will understand better. The second syllogism introduced the "if then" form is basically formal logic, with this type of syllogism you organize your statements with truths and in a formal set up. They also introduce two new logics; deductive logic and inductive logic. Deductive logic relates to enthymeme which is the result in a little argument. Deductive logic includes facts and commonplaces. For example they say "all men are mortal" it's a commonplace and receives the whole concept of men. Inductive logic is the complete opposite of deduction. When your using inductive logic you talk about a specific case and use it to your advantage. On page 133 they broke it down as; induction starts with the general and works to the specific, and induction starts with the specific and works to the general. I learned how you could use logos as a advantage and learned two different forms of logics that could be use to spice up your argument.